What is mobile app development?

It is the process of creating software applications that are then installable on mobile devices that utilizes a network connection to work with remote computing resources. It also includes software bundles (codes, binaries, assets,) implementing backend services.

Creating a mobile application requires specific programming languages and the proper idea of what do you want your app to accomplish and who will be your target audience.

What are the goals of mobile app development?—objectives and target.

Before developing any application first you need to map out how your app will get you in your mobile marketing scheme.

  • What problem will your app solve for your customer?
  • What features will it include?

After analyzing these questions, you will be at the stage where you have a good research of what features your app will include and how it’d be beneficial for the customer. Now it’s time to start sketching out your app and creating a storyboard.

Steps to follow!

  1. Research and Pre-Planning:

This is the initial stage in which you have to research your target audience’s requirements and what features do they need in your app. Other purposeful research includes what services your competitors are offering and other relevant topics.

  1. Mental prototyping or sketching:

This is the stage where you sketch your storyboards and make a concrete plan of how your app will work. You will wireframe your app, figure out major design elements and user flow.

  1. Practicality Evaluation:

Apps have complex technical requirements. It demands so many things to focus on, like the back-end system which is supporting your app, research APIs, and other needed systems to make sure they can viably support the functionalities.

  1. Framework:

At this point, you will finally prototype to build a proof concept model to test and remove the remaining bugs. It will clarify your whole concept. This phase can vary a lot depending on how you are going about the first model of your app’s features, programming language and other needed systems will be finalized.

After these steps, there’s design and development work, coding, testing, refining, and finally launch. An average mobile app development process takes 12-18 weeks and requires an experienced or talented team, some specialized knowledge team is also required in UI designing and coding.

Being a businessman or an entrepreneur with a great mobile app idea you need a professional team of designers, developers, and marketers to build your idea and take it to the market.

Required skills

Developing an app requires some technical knowledge and training in coding. Programming classes would be more helpful for beginners.

The dominant part of mobile app development is building a high-quality user interface (UI). The user interface is in charge between the user and the software, the most attractive is the apps that are easy to use, and have a superb and catchy design, and works smoothly.

There are three major mobile platforms: Android, iOS, and Windows Phone, being an app developer you have to be much versatile to create apps across any manifesto for any device and much skilled to have vital knowledge of various operating platforms. The experienced ability of coding will lead to a vast range of opportunities and options.

Back-end computing is another skill that also involves security, database management, hardware interaction, and implementation of memory allocation. But the key skill of mobile app development is the knowledge of programming languages like the most experienced and commonly used language that is C# and Java. Some trained web development languages include HTML and CSS. Other mobile platforms linked Application Programming (API).

The basic hence the most essential skill of mobile app development includes the sense of business capability. Many people may overlook this detail, but as I have mentioned that an application should be able to stand out amongst the competitors. Developers should know how to optimize an app according to the target audience’s requirements.

Key components of your app’s landing page should include:

  • Your app’s name and logo
  • Names of the store from which it can be downloaded
  • Screenshots and positive reviews
  • Contact and support information
  • Links to your social media accounts
  • Testimonials


In the past few years, mobile app development has become a booming industry. Currently, it is estimated that there are 2.3 million mobile app developers who are dedicated to coping up with the industry demand. With the increasing number of mobile phone users, the importance of mobile apps is increasing directly. Not only do these companies have the sales of smartphones and tablets, but the amount of mobile apps installed has also grown exponentially.

These statistics show that mobile apps are a unique way of engaging entirely new types of customers; essentially mobile applications are your distinctive shops in which you are selling your service to the customers at their fingertips. All you need to do is to develop an attractive and effective app and gain the benefits of your labor.

How mobile app development is beneficial? – Especially for business.

  • Build loyalty
  • Reinforce your brand
  • Increase your visibility
  • Increase your accessibility
  • Strengthen customer engagement
  • Provide value for a customer
  • Build brand awareness and recognition
  • Unique services and payment
  • Works remotely
  • Facilitate communication
  • Offer a competitive edge
  • One-touch access
  • Efficiency and effectiveness in business

Concluding remarks

There is no exaggeration in mentioning that digital marketing is taking over the business world, everybody wants their business to be more prosperous and highlighted everywhere. Hence with the development in technology, mobile app development might be costly but it is a good investment that would give your business a high return.

Any mobile app developer will deliver the next-gen business mobile apps by introducing advanced features to meet wide business needs.

Hopefully, almost all users have become familiar with the importance of a mobile app to lead a successful business and there will be a time when mobile app developers will be demanded almost everywhere.