Digital marketing is a combination of multiple different digital platforms that allow you to connect with potential customers and prospects digitally. Out of all the platforms that digital marketing has to offer, social media is the most important.
Social media platforms have become the central platform for marketing for the business industry around the globe. Unlike any other marketing platform, social media allows you to interact directly with your audience to promote your business.
Every business, whether small or large, is using social media platforms like Facebook, Instagram, Twitter, and Pinterest for marketing purposes. So if you are not directly reaching out to your customers via these platforms, then you are missing out a lot. Plus, you are also giving your competitor an upper hand.